Today we have 1.18 billion mobile connections, 700 million Internet users, and 600 million smartphones and the country is adding as much as 25 million new smartphone users every quarter making it a flourishing ground to launch digital initiatives. If you haven't optimized your business for "near me" and enabled your local presence, it's time you consider doing so. "Near me" searches are critical for marketers, since it allows you to reach your intended customers during micro-moments when they most desire your service or product. Gone are the days of newspaper inserts, small print ads, hoardings and display ads to gain customer attention. Today, you can leverage the technology in selecting the precise location targeting and reaching your consumer through sharply defined marketing tools. Hyperlocal is the next thing in targeting potential customers in a more specific geography and a technology aided approach to be more impressive and effective in converti
Currently associated with India’s leading travel brand as a Head of B2C Sales, Rakesh has deep interests in academics. Loves to talk about distribution strategies, change management, customer life cycle, strategic planning and retail transformation. Being an IIM graduate, Rakesh believes that the conventional techniques of consumer management need a 360 degree change in today’s fast evolving business environment.